Weddings and their catering are cinematic highlights. But what makes such a special day extraordinary? What exactly do the food, location and design make up for a big day? Xavier Morón, the highly decorated founder & CEO of the Hidden Factory, which breathed new life into gastronomy, will find the answers together with Juan Umbert, CEO of Makeat, whose creations are like edible marvels.

Madrid 09 Septiembre 2021

Say the word of consent or not: your mouth is already watering? Then you are exactly right here!

Gastronomy is a very important piece of the bridal world. At the debate on the importance of design in the organization and gastronomy services at weddings with Xavier Moron, Chef Designer and founder of Hidden Factory Barcelona, and Juan Umbert, CEO of Makeat, you will discover so much about gastro food and mixing with design.

Speakers

Lara Bartalucci, Marketing & Communication Manager at www.designinstitute.es

Marketing and international trade specialist. Organizational change processes. Coach and holistic therapist.

Xavier Moron, Chef designer and Founder of www.hiddenfactorybarcelona.com.

He has worked as a chef de partie in diferent areas of Michelin-starred restaurants with chefs like Ramon Freixa** and Paco Pérez (Miramar**) pastry with Christian Escribá (Stunning Wedding Cakes) and Xano Saguer (Chocolat Master).

Juan Umbert, CEO at www.makeat.tech.

Makeat is a technology-based StartUp with the aim of revolutionizing and helping the world of gastronomy through innovation and technology, developing a digital manufacturing center dedicated to the future of gastronomy, being pioneers in this discipline.

Short interview with Juan Mellen

What is food design?

Food Design Thinking is the process that triggers creativity and leads to innovative, meaningful, and sustainable propositions for new dishes, food products, food events, food services, food systems, and anything in between.

Is food the most important piece of a bridal event?

When planning an unforgettable wedding, you will need to think about the reception hall, your dress, the music, photography, etc., but what might surprise you is that the most important element that contributes to the success of a wedding reception is actually the food! No matter how beautiful the venue or how great the DJ is, people are going to remember if they enjoyed what they ate. 

Do you think it is important for Chefs and designers to co-create with their consumers in the bridal world?

Foodservice designers and food tech suppliers who don’t include chefs in their designs, particularly when it comes to the corporate dining arena, miss out on a range of opportunities to keep the process flowing smoothly. Collaborating with the chef early on, and certainly before specifying equipment, avoids a multitude of issues. It is far better to gain buy-in from the chef on equipment and kitchen layout beforehand vs. watching them struggle with the kitchen setup after all the decisions are made. 

"Over the next decade, the landscape of food experiences will be transformed. Future forces will intersect with inspired design to reshape the entire cycle of food activity, from production, distribution, and manufacturing to shopping and eating."

Juan Mellen President of the Design Institute of Spain

Official site: https://ifworlddesignguide.com/if-design-marathon-2021

+info: lara.bartalucci@designinstitute.es

Comunicación y Prensa - Design Institute of Spain (D!OS)®